Case Studies

Client wins in their own shape

See how we've helped clients at different stages of their business build sales teams, lift close rates and scale revenue.

Chris — Coaching Program

From 27% to 88% close rate in a month

The Backstory

Chris was already running a very successful coaching program and wanted to grow his team and get the business ready for a Closer to come in. But the sales process was geared more towards his style — like most founder-led sales — and the previous month had landed a 27% close rate.

How We Helped

We started by reviewing the full client journey, from the moment a lead engaged with the appointment setters all the way through onboarding. Then we dove into sales-call reviews, hunting for common objections and the small moments that create buyer resistance — things most owners can't see because they're too close to the business.

The Outcome

Once everything was researched and categorised, we scripted the right questions, the right flow, and the reasoning behind each one. The script was tested and refined over a month — and within the first month of implementation, close rate jumped to 88%.

Ben — Men's High-Performance Coaching

Built Ben's sales team and got him out of end-to-end sales

The Backstory

Ben's business helped high-performing, middle-aged men find their purpose and live their best second half of life. The bottleneck to scale was how much time Ben himself was spending in the sales process. The only way to grow was to build a sales team.

How We Helped

Before hiring, we stripped the sales process back to basics: avatar, messaging, sales flow from lead to sale. We reviewed conversations, calls and objections to understand exactly why someone would (or wouldn't) move forward. Then we redesigned scripts, communications and put initiatives in place to drive revenue. When the system was proven, we brought on, trained and managed the sales team.

The Outcome

The new process plus the new team produced record months in new clients, revenue and cash collected — and Ben was completely removed from sales.

Scott — High-Performance & Mindset Coaching

$75,000 in sales within 5 weeks for Scott

The Backstory

Scott runs a high-performance business and mindset coaching program and wanted to optimise his operations. Key areas of improvement included appointment setting, the team environment and the product offering. They had hit a slow period and couldn't pin down the cause.

How We Helped

We dug into team dynamics to find where the bottlenecks were. Once we identified them inside the sales process, we tested and iterated quickly, then captured the wins in SOPs so implementation could be streamlined — freeing Scott to work on the business instead of in it.

The Outcome

After re-working appointment setting, Scott was able to adjust the offer itself. Small changes compounded: a higher-ticket offer, a smoother booking role and a repeatable conversion method — resulting in $75,000 in sales within 5 weeks of working together.

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